




GOOD HAIR DAYS
START HERE
The Remedy Reset Giveaway is live! Enter for a chance to win our ultra-hydrating, zero-color hair mask + a luxe hair towel—because your hair deserves a reset.

TWILIGHT TITANIUM
IS TAKING OVER TIKTOK
The icy, smokey shade everyone’s obsessing over is officially trending!

TREND ALERT: GOLDEN COPPER IS
HAVING A MOMENT!
Emma Chamberlain may not be a redhead, but her new hair is giving major Golden Copper energy-and you can get the look right now!
ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

Best Sellers
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:






Shop by Desired Color
Get the look

Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS


"Game-changer for my hair routine!" Jenna T
•
“Vibrant, bold, and kind to my hair.” Alyssa R
•
“Perfect for creative expression!” Kayla M
•
"Game-changer for my hair routine!" Jenna T
•
“Vibrant, bold, and kind to my hair.” Alyssa R
•
“Perfect for creative expression!” Kayla M
•
"Game-changer for my hair routine!" Jenna T
•
“Vibrant, bold, and kind to my hair.” Alyssa R
•
“Perfect for creative expression!” Kayla M
•
"Game-changer for my hair routine!" Jenna T
•
“Vibrant, bold, and kind to my hair.” Alyssa R
•
“Perfect for creative expression!” Kayla M
•
“No more sacrificing health for color!” Morgan L
•
“Saves time and it's eco-friendly!" Tasha H
•
“Finally, a product that delivers on all fronts.” Nina S
•
“No more sacrificing health for color!” Morgan L
•
“Saves time and it's eco-friendly!" Tasha H
•
“Finally, a product that delivers on all fronts.” Nina S
•
“No more sacrificing health for color!” Morgan L
•
“Saves time and it's eco-friendly!" Tasha H
•
“Finally, a product that delivers on all fronts.” Nina S
•
“No more sacrificing health for color!” Morgan L
•
“Saves time and it's eco-friendly!" Tasha H
•
“Finally, a product that delivers on all fronts.” Nina S
•

Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.